Elevating Sales and Marketing Operations: Asteria Aerospace's Transition using ZOHO Bigin and Campaigns
Elevating Sales and Marketing Operations: Asteria Aerospace's Transition using ZOHO Bigin and Campaigns
Elevating Sales and Marketing Operations: Asteria Aerospace's Transition using Bigin and ZOHO Campaigns
Elevating Sales and Marketing Operations: Asteria Aerospace's Transition using Bigin and ZOHO Campaigns
About company
Asteria Aerospace stands at the forefront of unmanned aerial systems (UAS) and drone technology, known for its commitment to innovation and excellence. Specializing in high-quality, reliable, and cost-effective UAS solutions, Asteria integrates cutting-edge technologies such as artificial intelligence, machine learning, and computer vision into their platforms. Their drones serve critical roles across various sectors, including defense, agriculture, infrastructure, and emergency response, offering tailored solutions that enhance operational efficiency and safety. With a strong emphasis on research and development, Asteria continually advances drone capabilities and autonomy, driving the global adoption of UAS as integral tools in modern industries.
The Challenges
As Asteria's business continued to expand, the company faced several key challenges in managing its sales and marketing operations:
Lead Data Management: Their existing system lacked the capability to track efficiently and consolidate lead data across different stages of the sales funnel, hindering their ability to maintain a unified view of lead information and status.
Lead Workflow Automation: The manual handling of lead validation and workflow processes was time-consuming and prone to errors, necessitating automation to ensure consistency and streamline their sales operations.
Data Migration: The complex task of migrating lead data from Salesforce (SFDC) to a new platform required careful planning to minimize disruption and maintain data integrity throughout the transition..
Email Marketing Capabilities: Integrating robust email marketing capabilities with their CRM system posed another challenge, demanding seamless synchronization to engage leads effectively and customers.The Solution
To address these challenges, Asteria Aerospace met Aardhraa Technologies for a solution. We analyzed the key problems, and we proposed Bigin, a user-friendly CRM platform, and Zoho Campaigns, a comprehensive email marketing solution.
Implementation Approach
Bigin Implementation: Bigin to centralize and manage its lead management. The platform's intuitive interface and customizable pipeline allowed the sales team to easily track leads through different stages, from initial contact to closed deals and automation lead workflows
Automated Lead Workflows: Bigin's workflow automation capabilities enabled Asteria to streamline its lead management processes. The company set up automated validation checks and triggered actions based on lead stage changes, ensuring a consistent and efficient sales approach.
Data Migration: Asteria's Data was migrated from the salesforce seamlessly into the bigin platform
Integration: Zoho Campaigns integrated with its Bigin system, allowing the sales and marketing teams to create and send targeted email campaigns to nurture leads and engage with customers.
Training & Adoption: Conduct training sessions for users to familiarize them with the new systems and functionalities.Impact
Improved Lead Management: Bigin's centralized lead tracking will provide a unified view, improving visibility and decision-making.
Lead Workflow Automation: Bigin's workflow automation will streamline lead validation and management, enhancing efficiency and consistency.
Seamless Data Migration: Bigin's integration with Salesforce will enable a smooth data migration while preserving data integrity.
Email Marketing Capabilities: Bigin's seamless integration with Zoho Campaigns will improve email marketing effectiveness and customer engagement.
Results
Implementing Bigin and integrating Zoho Campaigns enabled Asteria Aerospace to streamline sales processes, ensure seamless data migration, and enhance customer engagement through targeted email marketing. This transformation improved operational efficiency, reduced errors, and supported ongoing innovation, solidifying Asteria's leadership in its field.
