What changed
- Crop-stage calculation drives when advisory goes out, rather than a fixed schedule
- Recommendations, orders, payments and fulfilment sit against the farmer they belong to
- End-to-end tracking from onboarding through advisory to fulfilment
Zoho CRM
Where they started
An agri-business managing farmer onboarding, membership, crop details, crop stages, advisory, product and service interest, sales orders, payments and fulfilment. The relationship is long and the touchpoints many, but the records of them were separate — so nobody could see a farmer's whole history at once.
What we built
Farmer and membership management in Zoho CRM with crop-stage calculation, so advisory workflows fire at the right point in the cycle. Product and service recommendations, sales orders, payments and fulfilment all attach to the same farmer record.