What changed
- Leads assigned automatically by region and product, not by a person
- Deal stages, meetings and approvals held in one pipeline
- Agreements executed digitally rather than printed and posted
- Monthly achievement and region-wise performance visible as dashboards
Author
Where they started
A logistics business capturing leads centrally and distributing them by hand, with deal stages, meetings, approvals and contract execution spread across email and spreadsheets. Regional performance could be assembled monthly, but not watched.
What we built
The whole sales lifecycle in Zoho CRM: automated lead assignment based on region and product, a deal pipeline with stage-wise processes, meetings, approvals and sales contract management in the same record.
Deal-stage notifications go to the team’s chat tool in real time, agreements are executed by e-signature rather than on paper, and Zoho Analytics carries the dashboards for monthly achievement, wallet-sharing calculations and region-wise lead and deal generation.